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Most computer users know what a PDF is from personal experience. Nearly everyone with a computer and internet access has received an e-mail with a file attached that opened in Adobe Acrobat Reader. Acrobat Reader is included on most new computers and is considered standard software whether you are a Mac or Windows user. If Acrobat Reader isn't currently installed or up-to-date, the current version can be downloaded directly from the Adobe web site.
Think about Microsoft Word - the files have the extension ".doc" which tells the computer to open the file in Microsoft Word. When a PDF is opened, the computer sees the file extension “.pdf” and automatically opens the file in the "matching" program or application, in this case Acrobat Reader.
PDF stands for Portable Document Format and is the file format created by Adobe Acrobat. A PDF document may have photos and text that you can see, but not edit. This is the power of the PDF. It preserves the look of the original document while protecting it from changes.
Acrobat PDF's are useful because the document retains the exact look of the original document, whether it was created in Word, Excel, or some other software program. However, the recipient cannot make changes to the PDF, making the document secure from unauthorized revisions. The PDF is a copy of the original document. If changes need to made to the original document, a new PDF would have to be created each time the original is modified.
Use Any Fonts or Graphics, but Re-size Those Images First.
Any font can be used when you create a PDF. A flier designed in a word processor with fancy or unusual fonts that the recipient doesn't have, will cause the recipient's computer to substitute a standard computer font. This can and probably will change the entire look of the flier. On the other hand, the Acrobat PDF will "embed" the fonts into the flier, so it will look exactly the same on any computer. This is one of the biggest benefits of using the PDF file format for distributing documents.
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